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OUR JOURNEY

Curls & Fro’s was founded by Laila Alaoui a born leader, passionate about curly hair with a lot of experience in the F&B and Event industry. Because of the growth of C&F, Laila had to partner up with a a solid team, who help run the business and take C&F to the next level.

OUR MISSION

Redefining the Way 
We Celebrate Hair

Curls & Fro's is a community that gathers curly hair enthusiasts in all different kind of settings (events, workshops, etc.). With the rise of social media, today's generation is much more aware of the importance of keeping their hair natural and embrace its beauty. 

 

Our mission is to make people with naturally textured hair feel beautiful, celebrated and seen. Curls & Fro's was created to advise, educate and share the love for textured hair. And make brands aware of what this community needs to achieve that. We want to bridge the gap between the community and professionals.

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Our Journey So Far

2017

AN IDEA STARTED TO COME ALIVE

A vision to create a safe space for people to share their stories, struggles and transistions. Besides a place where people could sharing tips & tricks, it was always meant to be a place for empowerment. Who said curly hair doesn’t belong in a corporate setting? 

2018

STAY ON COURSE

The goal was to educate myself and starting with an healthy hair journey. The more I knew, the more I wanted to share this with friends and family.

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